Autopilot / Social publishing for brands

Your socials.
Always on.

Your accounts publish regularly, without anyone having to think about it. Posts are created in your brand’s style, you approve them in one click from your inbox, and they go out on Instagram and LinkedIn at the right time. Every week, even when your team is busy.

Start a conversation ↗See how it works
Illustration: a week of posts, ready before it starts. Nothing goes out until you approve it.
Sound familiar?

Posting shouldn’t depend
on someone remembering.

The account goes quiet when things get busy.

A launch, a busy season, someone on holiday, and the last post is suddenly three weeks old.

Publishing eats into someone’s week.

Exporting, resizing, copying captions, posting at the right time, on each account. Every single time.

Good content sits in a folder.

The photos and ideas are there. What’s missing is a rhythm that doesn’t rely on anyone’s memory.

How it works

Set up once.
Approve.
It’s published.

A one-time setup, then a weekly rhythm. You only step in to approve.

  1. Set up · once

    Your brand, built into the system.

    We define your voice, your audience and the topics you want to be known for. I design post templates in your visual identity and connect your Instagram and LinkedIn accounts through their official access.

    You get: a publishing system that looks and sounds like your brand.

  2. Create · every week

    Posts are created for you.

    The system writes and designs your posts around the topics we defined together, so the rhythm never waits for you. When you have news, a launch, an event or new photos, you drop it in one shared place and it becomes a post. Posts never invent clients, numbers or results.

    You spend: nothing, unless you have something to share.

  3. Approve · each week

    One email. One click.

    The posts for the coming week arrive in your inbox with a full preview: slides, caption and timing. Approve to publish, refuse to drop it. A post that isn’t approved simply doesn’t go out.

    You decide: every post, before it’s public.

  4. Publish

    It goes out on time. Every time.

    Approved posts are published automatically at their scheduled time: Instagram carousels, posts and stories, and LinkedIn carousels and posts. The system checks what’s already live so topics don’t repeat, and I keep an eye on the publishing.

    Your team: doesn’t have to think about it.

Tested on my own accounts first

Already running.
Every week.

I don’t sell a system I haven’t lived with. My own accounts publish this way: I don’t create my posts by hand any more.

  • Carousels, from topic to published postThree times a week on @byinesrichardson: written, designed in my visual identity, then published through Instagram’s official API.
  • Approved from my inboxEach carousel arrives by email with a full preview. One click to publish, one to refuse.
  • A story every dayCreated and published automatically, without repeating what’s already on the profile.
  • LinkedIn on the same engineCarousels written and designed the same way, then published on LinkedIn.
See @byinesrichardson ↗
You stay in control

Automatic publishing.
Not automatic decisions.

Every post approved by you

The system publishes only what you’ve approved, when you’ve agreed it should go out.

Built only from your facts

Posts never invent clients, figures, testimonials or results. If it isn’t true for your brand, it isn’t published.

Your accounts stay yours

Posts go through Instagram’s and LinkedIn’s official APIs. No bots, no shared passwords, and access can be removed at any time.

A person behind the system

You have one contact who knows your brand and answers when you need to change a date or a post.

Questions

Before we
get started.

Which platforms can you publish to?

Instagram (posts, carousels and stories) and LinkedIn (posts and carousels). Instagram needs a professional account; we check your set-up together at the start.

Do I need to learn a new tool?

No. You approve posts from an email, and share news in one place when you have some. The automation behind it runs on n8n, a workflow platform hosted on a dedicated server, and I take care of it.

Are the posts written by AI?

They’re drafted with AI, following the voice and topics we define for your brand and using only facts about your brand. They’re laid out in templates I design for your identity, and you approve every one before it’s published.

We have several brands. How does that work?

Each brand has its own voice, its own templates, its own accounts and its own monthly plan, so nothing gets mixed up.

What if I don’t answer the approval email?

Then the post isn’t published. Nothing goes out without your approval, so we agree on a simple approval rhythm at the start.

Can I still post something myself?

Of course. Spontaneous posts and replies stay yours. Autopilot takes care of the regular rhythm so it never depends on a free moment.

How is it priced?

A one-time setup fee, then a monthly fee per brand. The amount depends on the number of networks and posts per week. After a first conversation, I send a quote with everything agreed in writing before we start.

Let’s start with a conversation

Keep your socials
always on.

Tell me about your brand, your accounts and how often you’d like to publish.

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