Working together / Inès Richardson

Your idea.
A considered process.

I connect visual direction, design and front-end development. We start with your business and your audience, agree on what the project needs, then move through focused reviews towards a result you can use.

Tell me about your project ↗

What we can create

Identity & visual direction

Logo explorations, colour, typography and a visual language for your brand.

Websites & digital experiences

Content structure, UI/UX, responsive layouts and front-end development in HTML, CSS and JavaScript. Motion and 3D are considered where they support the experience.

Packaging & editorial

Packaging concepts, labels and layouts that carry your identity into physical formats.

From brief to handover

The way we’ll work.

The scope and checkpoints depend on your project. We agree on them before the design work begins.

  1. Understand

    Start with the right questions.

    We start with a discovery conversation: your audience, the action you want people to take and the practical constraints. I review your existing identity, website or materials and ask focused questions before proposing a scope.

    We clarify: a shared brief, priorities, available content, decision-makers, budget and timing.

  2. Define

    Agree on the direction.

    Before production, we agree on the deliverables, fee, review rounds and schedule. I then develop visual references, moodboards or initial sketches. For a website, we also map the key pages and visitor journey. We choose a direction before developing the detail.

    We agree on: a defined scope and a creative direction to develop.

  3. Create

    Bring the idea into focus.

    I develop the identity in context, or translate the website design into responsive HTML, CSS and JavaScript. You review meaningful examples: a page you can navigate, a brand application or a packaging mockup. Visual studies and working functionality are clearly distinguished.

    You review: a developed proposal, with the thinking behind the main decisions.

  4. Refine

    Make the details work.

    We review the work against the brief and gather feedback into one consolidated round at each agreed checkpoint. For websites, the review covers mobile and desktop layouts, navigation, links, forms and motion. Changes beyond the agreed scope are discussed before work continues.

    We confirm: the final design within the agreed scope. Additional requests are discussed before they are added.

  5. Handover

    Leave with a clear next step.

    After approval, I organise the agreed files and explain their use. Website handover can include the source files and publishing instructions; identity handover can include vector logos, colour references and agreed applications. Hosting, launch support and future updates are defined in the scope.

    You receive: the agreed deliverables and guidance for their next use.

The process, in practice.

01 / Client project · In progress

CHAIN

From five creative directions to Active Social Club, then a warmer Terracotta palette shaped by feedback.

See the development ↗02 / Independent concept

Antonia

Translating a restaurant’s personality into an expressive website and a connected Instagram concept.

Explore the case study ↗03 / Independent concept

TRAIN

Combining an interactive 3D opening with a clear journey through locations and contact options.

Explore the experience ↗
Before we begin

Clear expectations.
Better collaboration.

What should I prepare?

A short description of your business, the project you have in mind and your target date. Share any existing logo, website, content or visual references. If you don’t have everything yet, we can identify what’s needed first.

How are scope, timing and feedback agreed?

We define the deliverables, schedule, fee and feedback rounds before starting. Gathering feedback in one place helps us make clear decisions. If priorities change, we review the impact on the scope and timing together.

Can we work together remotely?

I’m based in Abu Dhabi and work in English and French. We can use written briefs, visual presentations and scheduled reviews to keep decisions clear, including when we’re in different time zones.

Who updates the website after delivery?

We discuss who will manage the site and how often it needs to change before choosing the approach. A coded website is updated through its files; an editing interface is a separate requirement to plan for. Hosting, domains, ongoing maintenance and content updates are agreed separately.

Let’s start with a conversation

What are you
working on?

Tell me about your business and what you’d like to create.

Discuss your project ↗Explore selected work