Independent redesign concept · 2026

TRAIN

Strength. In every dimension.

An independent website redesign for TRAIN Strength & Fitness, bringing the energy of its Dubai and Abu Dhabi spaces into a bold, interactive digital experience.

Explore the website demo ↗

TRAINSTRENGTH & FITNESSWEBSITE REDESIGN / 2026

THE GYM THAT BECAME THE BRAND

BUILT
AROUND
YOU.

Your ambition. Your rhythm. Your space.

↔ DRAG TO EXPLORE

DUBAI / ABU DHABIFOUR SPACES. ONE MINDSET.

The brief

Give the digital experience the same energy as the gym.

TRAIN already has a strong identity and distinctive spaces. I wanted the website to express that character from the first interaction, while making the practical journey simple: discover the experience, find a location and choose how to get in touch.

Design decisions

A confident first impression. A clear next step.

01 / Art direction

Energy through contrast

Orange brings intensity to a warm beige and black palette. Oversized condensed headlines give the experience a physical presence, while clean body text keeps information easy to scan.

02 / Interaction

Make strength tangible

A custom 3D sculpture of weight plates replaces a static hero image. Visitors can rotate it by dragging or using the keyboard, pause the motion, and explore it at their own pace.

03 / User journey

Four spaces. One system.

A consistent set of location pages connects atmosphere with useful details. A persistent navigation and “Find your TRAIN” action guide visitors towards their preferred gym.

Visual language

Bold, warm, unmistakably TRAIN.

The brand’s orange becomes a point of focus across buttons, details and the 3D scene.

Energy#F45B25

Warmth#ECE7DF

Contrast#1C1D19

Barlow Condensed · Headlines

MOVE WITH PURPOSE.

DM Sans · Body & navigation

Your ambition. Your rhythm. Your space.

A clear, conversational voice to balance the intensity of the headlines.

From discovery to your next session.

Explore the four location pages in the working concept.

01 / DUBAI

The Mall WTC ↗

Gym photography and architectural visuals belong to TRAIN. Website concept, interface design and development by Inès Richardson.

The outcome

A complete experience, from concept to code.

The result is a responsive website with an interactive opening, dedicated location pages, membership discovery and a contact journey. The experience connects art direction with practical navigation, built in HTML, CSS and JavaScript with Three.js for the 3D scene.

This is an independent portfolio concept, not a commissioned project or the official TRAIN website.