Make the opening tangible
An animated racing wheel introduces the site. Visitors can drag to rotate it, give it a spin and switch between Night, Dusk and Studio lighting.
Feel every turn.
A complete website redesign concept that brings the circuit to life through a tactile 3D opening and clear journeys into driving, motorsport, events and fitness.
From the first spin of the wheel to choosing an experience, the design connects the excitement of Yas with the details that help people find their way in.
Explore the live website ↗Independent concept. The demo uses indicative project data; bookings link through to Yas Marina Circuit. An internet connection is needed for the interactive preview.
Yas is a destination for far more than race day. Driving experiences, passenger rides, track sessions, community fitness and events all need a clear place in the same website.
The redesign builds an expressive visual identity around that variety, then gives each audience a direct path from curiosity to the experience that suits them.
Emotion at the entrance. Clarity throughout the journey.
An animated racing wheel introduces the site. Visitors can drag to rotate it, give it a spin and switch between Night, Dusk and Studio lighting.
Charcoal surfaces, champagne typography and cyan accents create a motorsport identity. Large type, fine rules and lighter sections give each page its rhythm.
Experience collections, activity filters and focused detail pages organise a broad offering into choices visitors can explore and compare.
Distinct pages, connected by a shared design language.
A selectable vehicle showcase leads into a collection with filters, sorting and comparison of up to three experiences. Detail pages bring together the story, specifications, formats and a clear next step.
List and month views, activity and level filters, and week or weekend shortcuts help visitors explore the concept’s schedule. Event details remain close to the selection.
Programme tabs bring TrainYAS, TrainYAS Ladies, TrainAM and TriYAS into one journey, with links to practical information and the shared schedule. Yas Pulse extends the fitness offering with its own page.
Track Days, Drift and Drag receive dedicated compositions, activity information and visual explanations. The Drift page includes an illustrative layout alongside the session details.
The result connects a distinctive 3D entrance with a full set of responsive pages, from experience discovery to programme and event details. The wheel is built in WebGL, with keyboard controls, a static fallback and support for reduced motion.
The project is a working front-end concept. Commercial information and calendar entries are illustrative project content, and booking links lead to the official destination.
Experience the full redesign ↗