Create a character
The tongue and torn opening turn the can into an expressive object with a cheeky personality.
Academic packaging redesign
Ugly Drinks
A little weird. A lot of personality.
A playful sparkling-water packaging redesign, with a recognisable visual system across three flavours.
The brief
Give the can a stronger personality.
The brief was to refresh an existing drink for a younger audience while retaining its name, logo and required product information. The label needed to stand out at a glance and work as a complete packaging design, beyond the presentation mockup.
Design decisions
The thinking behind the outcome.
Distinguish the flavours
Blue, pink and yellow give each flavour its own colour while the layout connects the range.
Design beyond the mockup
Label artwork includes product information and a structure developed for packaging production.
The outcome
One character. Three flavours.
A tongue, a torn opening and a repeating triangle motif create a deliberately cheeky character. Blue, pink and yellow distinguish the flavours while the same layout keeps the range connected. The work developed from moodboards and sketches into label artwork and three can mockups.