Preserve the personality
Expressive type and warm imagery translate the restaurant’s existing identity into the digital experience.
Independent redesign concept
Antonia.
Italian soul.
Digital life.
Translating Antonia’s Roman character and restaurant atmosphere into an expressive website and a connected social media direction.
- My role
- Art direction, UX/UI & development
- Deliverables
- Website redesign & Instagram concept
- Project context
- Independent concept for an existing brand
The brief
Bring the
Bring the
atmosphere online.
The design starts with the feeling of the restaurant: a confident identity, rich imagery and a sense of place. The challenge was to carry that character through a useful website, from discovering the restaurant to exploring its menu and finding a location.
Design decisions
The thinking behind the outcome.
Make discovery useful
Location pages help visitors find opening hours, addresses, phone numbers and directions.
Connect the full experience
Menus, locations, events and contact pages share the same identity and a consistent navigation.
An instantly recognisable identity.
The condensed wordmark, warm light and signature red carry the website’s personality into the feed.
An invitation to take part.
An event-led post combines a clear headline with the craft and conviviality of making pizza.
A reason to stay a little longer.
A lifestyle-led post brings the rhythm of an Italian aperitivo into the story.
The outcome
Identity in
Identity in
every interaction.
Expressive typography and warm restaurant imagery establish the tone. Dedicated pages for menus and locations bring practical information into the experience. The concept connects art direction, page hierarchy and front-end development. The proposed Instagram feed carries the same visual language into social content, creating continuity across the digital experience.
Explore the live website ↗